Auto Rickshaw Branding
The Mediaverse•January 23, 2025
Types of Auto Rickshaw Branding in India: Formats, Materials & Pricing Explained
Auto branding has become one of India's most reliable and cost-effective outdoor advertising options. From local startups to national campaigns, brands are using autos to build awareness across neighborhoods, busy markets, and traffic signals.
But not all auto branding formats are the same. In this guide, we break down the three most common types of auto rickshaw branding, the materials used, and pricing considerations including union charges in cities like Bangalore and Chennai.
3
Main Formats
₹400
Starting Price
90 Days
Max Durability
3 Formats
Sticker & Hood
18x7
Small Sticker
24x7
Large Sticker
₹400
Starting Price
4.8
Google Rating
Need help choosing the right auto branding format?
This guide breaks down the three most common types of auto rickshaw branding, the materials used, and pricing considerations including union charges in cities like Bangalore and Chennai.
Table of Contents
Overview of Auto Branding in India
Auto rickshaw branding is a form of transit media advertising that turns everyday autos into moving advertisements. It is ideal for local marketing, mobile visibility, and commuter engagement. Brands can select from different ad formats based on message size, visual design, and campaign budget.
📏 Type 1: Auto Sticker Branding – 18 x 7 Inches
This is the most basic and widely used format. It is a vinyl sticker measuring 18 inches wide by 7 inches tall, usually placed on the back panel or side door of the rickshaw.
✅ Best for:
- • Short messages
- • Local retail offers
- • App downloads
💡 Benefits:
- • Affordable
- • Quick to install
- • Easy to bulk deploy
Specifications:
Visibility: Moderate — visible to traffic behind or beside the auto
Material: Standard outdoor-grade vinyl
Size: 18 inches wide × 7 inches tall
📏 Type 2: Auto Sticker Branding – 24 x 7 Inches
This format provides slightly more space for branding. It uses a 24 inch by 7 inch vinyl sticker, offering a longer horizontal canvas, generally on the back panel or rear side section.
✅ Best for:
- • Brand slogans
- • URLs
- • Coupon codes
💡 Benefits:
- • More space for creative
- • Higher visibility than smaller stickers
- • Better for longer messages
Specifications:
Visibility: Higher than 18x7 stickers when stuck on the back of autos in traffic
Material: Weatherproof vinyl with adhesive back
Size: 24 inches wide × 7 inches tall
Both sticker formats are highly scalable for bulk bookings in 100+ auto campaigns, and easy to rotate across zones.
Type 3: Auto Hood Branding
This is the most premium auto ad format. It covers the entire rear hood of the auto with branded material. The surface is made of high-quality rexin, stitched and fit over the curved hood frame.
✅ Best for:
- • Maximum visual impact
- • Bold brand messages
- • Product imagery
💡 Benefits:
- • High visibility
- • Long-term durability
- • Street-level dominance
Specifications:
Visibility: Very high — visible from distance and from the sides
Material: Durable, water-resistant rexin stitched to custom fit
Coverage: Entire rear hood surface
Auto hood branding is popular for longer campaigns (30–90 days) and works well in metro and tier-2 cities where auto movement is dense and frequent.
🔧 Materials Used in Auto Advertising
Choosing the right material matters for durability and design clarity:
Vinyl Stickers
Used for both 18x7 and 24x7 formats. Available in gloss or matte finish.
Can last 30–45 days outdoors
Rexin (Synthetic Leather)
Used for full hood wraps. Resistant to sunlight, rain, and daily wear.
Stitched professionally for exact fit
Flex Banners
Sometimes used for back hoods in low-budget campaigns.
Less durable than rexin
Professional auto branding agencies ensure that designs use clear fonts, eye-catching graphics, and catchy slogans that stay legible even on moving vehicles.
Pricing and Union Charges by City
Auto branding costs vary by format, city, and volume. Here's an overview:
Bangalore
18x7 Sticker: ₹400–₹500 per auto/month
24x7 Sticker: ₹450–₹550 per auto/month
Hood Branding (Rexin): ₹600–₹700 per auto/month
Union charges: Usually included in agency costs
Chennai
18x7 Sticker: ₹350–₹450
24x7 Sticker: ₹400–₹500
Hood: ₹600–₹650
Union charges: Apply separately in certain zones
Other Tier 2 Cities
Stickers: ₹250–₹400
Hood: ₹500–₹600
Note: Some smaller cities have active auto unions that may require additional fees per campaign or per route
Important Note:
Always confirm if your agency partner handles permissions and union clearances in their service.
FAQs on Auto Branding Formats
Need Help Choosing the Right Format?
Need help choosing the right auto branding format for your next campaign? The Mediaverse offers end-to-end solutions with format selection, design, printing, installation, and reporting across India.
